Method Design joined forces with Translation NY to create Instagram ads for Champs Sports with a series of intricate animated sneaker spots, showcasing a new range of sneakers available this holiday season. Method created 5 individual spots using various snowflake shapes and exploring the textural quality and colorways to these new sneakers. Symmetrical patterns and quick edits play front and center in this super-slick montage.
Design & Direction: Method Design
Creative Directors: Jon Noorlander, Shane Griffin
Art Director: Johnny Likens
Producer: Christos Mountzouros
Animation: Jon Noorlander, Johnny Likens.
3D: Yuri Serizawa, Ivan Guerrero Sari Rodrig, Jeongyeon Son,
Compositing: Yuri Serizawa, Shane Griffin, Jon Noorlander.
2D: Johnny Likens
Music: Rae Sremmurd - No Flex Zone (Instrumental).
Agency: Translation NY
Creative Director: Mat Jerrett
Senior Creative: Paul Wig
Art Director: John Briney
Executive Producer: Carole McCarty
Associate Producer: Philinese Kirkwood