Droid Turbo - Boot Up

McGarryBowen approached Method Design to create a boot-up animation for the Droid Turbo smartphone by Motorola. The glass touchscreen has a whopping high resolution of 2560 x 1440 pixels. The Turbo's display is scratch-resistant, made from Gorilla Glass 3, also boasting a water-resistant nano coating.
Method Design developed a seamless transitional motion piece and high-res print resolution brand imagery, highlighting the beautiful super high-def display, as we investigate the elegance of a glass droid typographic logo.

Credits
Design, Direction & Animation: Method Design
Creative Directors: Jon Noorlander, Shane Griffin
Producer: Adrienne Mitchell
Agency: McGarryBowen
Client: Motorola
Produced by: Method Studios NY