Method Design's New York team created a series of vibrant environments to showcase the new Ford Focus and Ford Fusion models targeting the U.S. Hispanic market. Method Design directed and produced the spots from concept through to completion in collaboration with ad agency Zubi Advertising.
The Ford 'Bailando Trompos' and 'Eyes' are a combination of CG and live action, and reference traditional Hispanic art and culture by featuring colorful, dynamic trompos (whipping tops) and intricately woven textiles.
Concept, Design & Direction: Method Design
Production Company: Method Labs
Directors: Jon Noorlander, Shane Griffin
Post Producer: Adrienne Mitchell
DP: Flor Collins
Editor: Bernardo Revilla
Color: Company 3
Colorist: Sofie Borup
Agency: Zubi Advertising