Watercorp - Demand Management

Sometimes the simplest messages are the most effective. So we took a minimalistic approach for Perth’s Water Corporation, urging Aussies to conserve water by focusing on a single water droplet as it bleeds into a sheet of watercolor paper and then re-forms. We directed, concepted, and finished the spot, in addition to designing and animating the CG droplet.

Credits
Concept, Design & Direction: Method Design
Production: Method Australia
Client: Watercorp